Xiaomi On Wheels

Xiaomi, India’s fastest growing consumer electronics brand had forayed into the Tier 3, 4 and 5 towns through Mi Stores. Although the brand has a very high recall rate, customers had not experienced the product first hand. Thereby, we devised a simple roadshow and educated customers on the feature superiority through a simple game of Trump Cards. The result; 1.7 lakh people visited the activity vehicle resulting in 93.5k product demos. It also generated a sales spike of 42% in the outlets with 9,000 plus units of sales. The activity was one of the most successful for Xiaomi considering the large influx of website clicks and lead acquisitions. 

Highlights

First, large-scale roadshow for Xiaomi, 93.5k product demos, 9k plus units of sale.