Get In Touch
Work Inquiries

Toyota Ekiden

Toyota organizes Ekiden (Japanese for relay race on the road) every year to promote fitness and an active lifestyle amongst its employees. It takes place across all countries where Toyota is present. The winning team from each country travels to Japan to participate in the global finals. Each year, the theme revolves around a specific fitness message and subsequent activities are planned with that in mind along with the logistical and safety planning for the main race.


More than 500 teams with 8 runners in each team participate every year and the winners are gratified on stage. To keep the energy high, a series of fitness contests are planned along with music and a lucky dip is also organized for the participants.


  • Client


Let’s talk

Got a project?

Customers may forget the project, technology, or price, but they always remember how the brand experiences made them feel.

Let’s together discuss communication and experiential strategies that are aligned to your brand and business milestones.