Amazon Devices

This six-year long, ongoing association started when Amazon planned to launch its first device in India; Kindle E-Readers. Over the years, we have strategized, planned and executed categoric education and product experience campaigns for three first-of-its-kind products in the country; Kindle E-Readers, FireTVStick and Echo.

We have till date managed more than 120 individual customer outreach programs across the country at various touchpoints. We will soon clock in 3 million product demos. This video recaptures the success of the first year’s campaign. 

Highlights

Product demos in Café Coffee Day (CCD) without using brand promoters, Pre-booked, in-flight product demos with Air Asia, six-month long, sales-driven campaign in cinemas, co-branded campaigns in association with HDFC and Nissin.

Awards

Best Marketing campaign for CCD promotion and in-flight demos (Amazon Marketing Forum – Global), Best on-ground activation for CCD promotion (Wow Asia), Best on-ground sales promotion campaign for sales volume (EEMAX).