Quikr Cars at Auto Expo
Quikr, one of the largest, classified platforms in the country, wanted to make their presence felt and capture their market share in the automotive industry. We brought to life the creative positioning “Your phone can make your car happen” by commissioning installation artists to create a car with more than 2,000 demo mobile phones.
The result; Quikr got the second highest share of voice after CarDekho with significantly less spends. The integrated social campaign reached 2.2 million people and more than 9,000 website visits were generated through Facebook.
Car installation, Car permanently displayed at Quikr HQ in Bangalore, Integrated Social Media Campaign and Black Dragon – Dragons of Asia Award for Best Small Budget Campaign.