Activate Nokia’s sponsorship with Kolkata knight riders and use the association to demo their products and also sign up fans.
A bespoke campaign called BE InKKRedibles was created! The campaign was integrated with stadium branding and across multiple consumer activations.
The fans loved the strategic placements and the strong KKR vibe the elements gave to the whole stadium. We managed to leverage the love of KKR fans at the matches and made them strongly associate Nokia with KKR and cricket.