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Amazon Devices

This six-year long, ongoing association started when Amazon planned to launch its first device in India; Kindle E-Readers. Over the years, we have strategized, planned and executed categoric education and product experience campaigns for three first-of-its-kind products in the country; Kindle E-Readers, FireTVStick and Echo.


We have till date managed more than 120 individual customer outreach programs across the country at various touchpoints. We will soon clock in 3 million product demos. This video recaptures the success of the first year’s campaign. 



Product demos in Café Coffee Day (CCD) without using brand promoters, Pre-booked, in-flight product demos with Air Asia, six-month long, sales-driven campaign in cinemas, co-branded campaigns in association with HDFC and Nissin.



Best Marketing campaign for CCD promotion and in-flight demos (Amazon Marketing Forum – Global), Best on-ground activation for CCD promotion (Wow Asia), Best on-ground sales promotion campaign for sales volume (EEMAX). 

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Customers may forget the project, technology, or price, but they always remember how the brand experiences made them feel.

Let’s together discuss communication and experiential strategies that are aligned to your brand and business milestones.